Assembly 40 FCB New Zealand 17 Oat The Goat
Design DirectorMatt von Trott
Team MembersJosh Fourt-Wells, Matt Wilson, Elliot Stronge, Celine Giovanni, Geoff Kirk Smith, Gary Sullivan, Katie Naeher, Craig Speakman, Damon Duncan, Marcos Godoy, Scotty Wilson, Clare Bone
ContributorsJames Mok, Tony Clewett, Matt Barnes, Lennie Galloway, Thomas Gledhill, Jenni Doubleday, Pip Mayne, Rebecca Casey, Melissa Neustroski, Sarah-Jane Ferens, Corban Koschak, Carl Sarney, Nick Pengelly, Janina Hanify, Cecilia Gardiner, Pirihira Hollings, Tane Upjohn-Beatson, Hamish McKeich, Graham Kennedy, Tamara O'Neill, Shirleyanne McDonald-Shaw, James Dean, Alistair Fraser, Dave Fane, Piripi Taylor
ClientMinistry of Education
A beautifully realised animated storybook that pushes the boundaries of what can be achieved in a web browser. With a strong showing of entries in Moving Image this year the purple pin was potentially a challenging decision. However one piece of work stood out as not only an audio visual achievement but also displayed a level of technical excellence that allowed it to reach the widest possible audience and help spread a worthy message.