Description:

This pamphlet is created for the Wild Bird Society of Japan (WBSJ), an organisation involved in conservation methods around protecting wild birds within Japan. It is a promotional flyer/poster that invites locals of all ages to participate in a bird watching event. Held every first and last sunday of every month, it gives people a chance to discover and learn more about wild birds within their local environment.

Each design consideration incorporates a Japanese aesthetic to communicate the notion of an event run by a Japanese organisation. The illustrative style gives an impression of elegance within traditional Japanese design, where the incorporation of Japanese headings and subheadings creates a sense of authenticity of a Japanese pamphlet.

On one side, is the event information that provides a basic overview of the event. The other side is the poster, featuring a few endangered Japanese birds listed with their Japanese and English name to share basic insight into species. The whole pamphlet has been risograph printed, an environmental consideration imbedded into the design of this pamphlet that promotes an environmental event. The circle cuts within the flyer play on the idea of ‘bird watching’, offering a small preview into the birds that are yet to be discovered.