Description:

'Set in Stone' explores Cuba Street's evolution since the early 20th century, using heritage building lettering as a narrative tool to bridge the street's past with its dynamic present. The purpose of this project is to document and celebrate the rich history and cultural significance of Cuba Street, Wellington, which is often overlooked in rapid urban development. By highlighting the architectural typography, the project aims to foster a deeper appreciation for the street’s heritage and its role in shaping Wellington’s urban identity.

The central idea behind 'Set in Stone' is to use architectural typography as a storytelling medium to connect Cuba Street's past with its present. The strategy involved selecting thirteen buildings with distinctive lettering that symbolise various historical and cultural shifts. This lettering serves as a tangible link to the past, illustrating how the street has adapted over time. Extensive research, including archival imagery and newspaper articles underpins the project, providing depth and authenticity to the narrative. The concept allows for a unique storytelling approach, making history accessible and engaging through the visual language of design.

The design of 'Set in Stone' is meticulously crafted into a 220-page book that offers a comprehensive record of Cuba Street's transformation. Collaborating with an architectural photographer, the book features captivating visuals that depict the street’s evolution. Each building's lettering is documented in detail, with stories and archival materials such as historical photographs and architectural plans enhancing the narrative. The design execution focuses on creating an immersive experience, blending visual and textual elements to tell the story of Cuba Street’s changing face. The process involved tracing the letters to highlight their intricate details and historical significance, providing a visual representation that connects the audience with the past.

'Set in Stone' is elevated by its commitment to cultural preservation and education. By shedding light on the often-overlooked history of Cuba Street, the project fosters a broader understanding and appreciation of Wellington’s heritage. The book celebrates the resilience and cultural value of this iconic urban space, promoting a sense of place and identity among its readers. Additionally, the project underscores the importance of sustainable urban development by highlighting how historical elements can be preserved and integrated into modern cityscapes. The interdisciplinary approach, combining history, design, and photography, serves as an inspiring example of how design can elevate and celebrate cultural heritage. By documenting and sharing the untold stories of Cuba Street, 'Set in Stone' aims to elevate the reputation of this overlooked city icon and acknowledge its enduring spirit.