Description:

The purpose of Up Close is to encourage respectful use of our nature tracks and to honour Papatūānuku better. Using environmental graphics, Up Close tells the story of the land you are on, of the track you are about to embark on, and of the rules to follow. Clear and descriptive information tells you how you should behave while on track by using simple yet effective visuals to aid in this understanding.

Up Close takes information from the landscape to create a design identity that reflects its surroundings. You can see that the colour pallet is reflective of plants sacred to Kura Tawhiti, such as the Castle Hill Butter Cup (Ranunculus paucifolius). Throughout the design identity, you can see elements inspired by the carvings at the entrance to Kura Tawhiti; these are carried through in the chosen typeface, brand identity, and iconography for Kura Tawhiti. Every part of the design draws you back to Kura Tawhiti, to its beautiful landscape and limestone formations.
The environmental graphics were created for the design to directly reflect the landscape it’s in. People can come and enjoy the beauty of Kura Tawhiti while correctly respecting its Tōpuni status and rich history. Our sacred landscapes deserve to be respected and enjoyed by many.

Up Close has the potential to influence the way the public engages with our land and to offer education around the dos and don’ts of walking and hiking tracks. With proper guidance and involvement from local Iwi and the Department of Conservation, Up Close would have the ability to thrive. Offering clear and educational environmental graphics is incredibly important, especially when tracks cross over tapū. This directly affects the environmental preservation and conservation of our land.