Judge's comments:

A unanimous judge’s favourite. Every decision was intentional. The large format was hugely appropriate and purposeful. There was a high level of craft and use of colour communicated through a unique medium. What the designer set out to do, they really achieved; translating something traditional into a contemporary format.

Description:

"Weaving the Filipino Soul" is a dynamic project that delves into the rich cultural tapestry of the Philippines through its traditional weaving patterns. By blending these time-honoured designs with contemporary artistic techniques, the initiative seeks to create a connection between Filipinos and their cultural heritage, particularly those who feel distanced by the diaspora or modernization.

The publication explores nine distinct and historically significant Filipino weaving patterns, each chosen for its unique cultural story and aesthetic value. The process involved extensive research into the origins, meanings, and contemporary relevance of these patterns, ensuring that each one represented a facet of the Filipino spirit.

The approach was to employ modern design techniques such as screen printing, detailed illustrations, mood boarding, and reflective journaling. These methods were instrumental in transforming ancient weaves into compelling modern artworks that not only preserve but also breathe new life into traditional crafts. Throughout the design process, I engaged with cultural experts and received community feedback to ensure authenticity and resonance with the intended audience.

The final product is a visually compelling publication that serves as both an educational tool and a cultural showcase. It is designed to appeal to both younger generations and long-standing members of the Filipino community, providing a bridge across generations and geographies. "Weaving the Filipino Soul" not only educates its readers about the history and craft of weaving but also inspires them to appreciate and incorporate these cultural elements into their own lives.

By revitalizing these cultural artifacts, the project contributes to the preservation of Filipino heritage and promotes a broader understanding and appreciation of this rich tradition. It supports cultural education, enhances the visibility of Filipino crafts on the global stage, and fosters a sense of pride and identity among Filipinos everywhere.

"Weaving the Filipino Soul" is more than just a publication—it is an invitation to explore, learn, and connect with the Filipino soul through the art of weaving. It stands as a testament to the power of cultural revival and the enduring importance of heritage in a rapidly changing world.