Alistair Charlesworth Knead

Finalist
Credits
  • Tauira / Student
    Alistair Charlesworth
  • Kaiako / Lecturers
    Marcos Mortensen Steagall, Fiona Grieve
Description:

Knead encapsulates a journey of rediscovery—rediscovering the beauty of handmade crafts and the joy of communal dining. By weaving together elements of branding, design, and culinary tradition, the project creates a brand experience that transcends mere consumption. It's a celebration of authenticity, inviting consumers to connect with artisanal practices and savour meaningful moments with one another.

Through thoughtful design and meticulous execution, the project offers a glimpse into the transformative power of handmade practices in an increasingly automated world. Together we can all experience, share, and savour the pasta you Knead.