Description:

Chronic pain is long-term pain that persists beyond the expected period after an injury or illness. Understanding the intricate mechanics of chronic pain and how to manage it effectively can be complex. This process can often be frustrating for both patients and doctors as patients often feel like their pain is not being validated, while doctors encounter challenges in educating patients on the causes of their pain. Consequently, chronic pain becomes not only a physical burden but also an emotional challenge, significantly affecting one’s quality of life. For those living with chronic pain, finding ways to cope and manage it can feel like a constant struggle. In light of this, the research project asks the following question: How might visual communication be used to create a resource that aids patient understanding and conveys experiences of chronic pain?

Pain is a universal phenomenon, yet it is difficult to understand and put into words. Previous studies have underscored the effectiveness of visuals, such as illustrations and graphics, in patient education to make information less overwhelming and easier to digest. Additionally, stories in healthcare can be a powerful tool for conveying information and supporting patients.

This resource aimed to spotlight the lived experiences of individuals with chronic pain. This involved conducting research with pain specialists as well as individuals with chronic pain to gain a deep insight into their experiences. The research aimed to capture and present these experiences visually within a resource as a means to reinforce information, recognising the power of visual storytelling in promoting connection and understanding. The combination of illustration and storytelling offers a compelling approach to conveying information that is engaging and user-friendly. Despite the abundance of chronic pain resources, there appears to be untapped potential in integrating visual storytelling to develop more emotionally supportive materials.

The design outcome offers an alternative to existing resources by illustrating the lived experiences of individuals with chronic pain. A wide range of emotions is conveyed through colour choices and shape language applied throughout the booklet, with its structure reflecting the different stages of a chronic pain journey. This creates an overarching narrative that flows throughout the booklet and narratives within individual illustrations. Overall, the tone of the resource is warm and calming, which helps to evoke a more positive outlook for readers.

The findings of the research revealed that designers can play an important role in conveying complex health information. Visuals and narratives could potentially serve as a way to connect emotionally with people, fostering more compassionate practices. The importance of design in healthcare goes beyond offering solutions; it involves empathy and the humanisation of healthcare experiences. Although measuring the impact of visual design can be challenging, its significance cannot be ignored.