Description:

In a category dominated by legacy brands and cluttered design, LAURA POLKO reimagines premium haircare through a system-led structural design philosophy. Born from the insight that today’s consumers want performance, elegance, and ease—this stylist-led brand brings professional credibility into everyday rituals with packaging that feels modern, modular, and built to grow.

Grounded in a distinctive angular geometry—first introduced through its interlocking shampoo and conditioner bottles—the brand’s identity balances sculptural simplicity with real-world functionality. This wedge-like form becomes a visual signature that flows across all brand touchpoints, creating a design language that’s cohesive, confident, and intuitively scalable.

From shelf presence to in-hand experience, every structural and visual detail is considered. Tactile finishes, ergonomic proportions, and flat front facings ensure impact and usability, while a curated colour palette—blush, dusty coral, burgundy, and grey—adds sophistication and emotional warmth. Clean, editorial typography and candid behind-the-scenes photography bring the founder’s world to life, anchoring the brand in authenticity and stylist-led storytelling.

More than just a packaging solution, LAURA POLKO is a fully realised identity system—built to flex, perform, and evolve with the brand. Whether on pack, screen, or in-store, every component works in harmony to deliver clarity, cohesion, and an elevated beauty experience that resonates with modern consumers.