Description:

NeuroFit started out of a desire to stop the cycle of ongoing therapy sessions or prescribed medication and accomplish a lifelong change through a concise seven-week program. The goal is to give clients the correct tools to become mentally equipped and reach their full potential. NeuroFit opts to coach rather than act as a therapist – a non-traditional process they are proud of.

NeuroFit is an optimist amongst negativity.
When someone has lost hope and no longer believes in themselves, NeuroFit will believe on their behalf. A permanent change is possible with the correct coaching.

Rico Gomez of NeuroFit approached us to look at their current brand identity and address any issues of inconsistency and a general lack of clarity.

We were able to dive into Nerofit's core values and their ability to be approachable to everyone, breaking down barriers associated with mental health and seeking help. To help NeuroFit dive toward its mission and vision, we have created a brand that speaks practically and authentically, busting through the BS and getting straight to the point — NeuroFit is here to clear your mental barriers, so that you can perform to your full potential.

One of NeuroFit's core values is not to create co-dependency; they
are simply a part of the journey to overall wellness — taking mind, body, soul, and spirit into account. Therefore, it was essential to create a brand people can feel confident connecting with; on any level, wherever they are on their journey to mental wellness.

We have created a brand that is easily approachable, clear, and to the point. We have represented this with a black and white visual backed up by warm tones, which skew into a more expressive and active palette when dealing with NeuroFit's upbeat events and speaking engagements.