WOODS Agency 28 Henlee

Finalist
Credits
  • Pou Auaha / Creative Director
    Reuben Woods
  • Pou Rautaki / Strategic Lead
    Stephen Finnegan
  • Ringatoi Matua / Design Director
    Sara Keranen-Gramner
  • Ngā Kaimahi / Team Members
    Danelle Bourgeois, Katie Martin, Luke Thompson
  • Kaitautoko / Contributors
    Billie Blue, Anna Watkins
  • Client
    Henlee
Description:

Ready-to-Disrupt

Henlee is a premium canned cocktail with a straightforward mission: to make classy drinks accessible and fun. As New Zealand’s first canned mimosa, Henlee quickly disrupted the ready-to-drink (RTD) market with a brand that epitomises both convenience and quality.

For Henlee enthusiasts, it is more than a canned mimosa; it's a portable lifestyle accessory. Designed to resemble a high-end fashion brand, Henlee is bold, simple, and confident – as fresh on your Instagram feed as it is on your taste buds. This seamless blend of style and substance elevates Henlee from a mere beverage to a must-have accessory that fits perfectly into the modern, on-the-go lifestyle.

In a crowded market, first impressions are everything. Henlee’s packaging is living proof that simplicity is the ultimate form of sophistication. A two-tone palette ensures a striking visual impact on retail shelves, enhancing the brand’s distinctive aesthetic. The minimalist design not only catches the eye but also communicates the premium quality of the product, which pairs perfectly with a logo that conveys an air of exclusivity and allure, inviting consumers to join an elite club.

Opening a Henlee Mimosa is an experience, right from hearing the fizz to taking the first sip. Henlee’s can design features an artistic play on rising bubbles, capturing the essence of the drink as it’s poured into a glass.

From the grocery aisle to Instagram feeds, Henlee is more than just a drink; it’s a lifestyle. Through a blend of strategy, storytelling, and design, Henlee has established itself as a brand synonymous with quality, fun, and convenience.