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Unordinary 18 Well Foundation

Finalist
2025 Small Brand Identity
Credits
  • Pou Auaha / Creative Director
    Matt Hammond
  • Pou Rautaki / Strategic Leads
    Debby Giness, Kyle Ranudo
  • Ringatoi Matua / Design Director
    Matt Hammond
  • Kaituhi Matua / Copywriter Lead
    Kyle Ranudo
  • Ngā Kaimahi / Team Members
    Drew Robertson, David Gianotti, Luke Bell-Booth, Yuki Sato, David Amann
  • Kaitautoko / Contributors
    Ruth Morse, Heidi Wilde, Jenny Payne, Michelle Goldfinch
  • Client
    Well Foundation
Description:

Established in 2014, Well Foundation is the official charity for North Shore and Waitākere Hospitals. The Foundation’s mission is to humanise the hospital experience by harnessing the generosity of the community to support projects that make a meaningful difference for everyone.

Inspired by the restorative qualities of water and the surrounding Waitematā and Kaipara Harbours, the Well Foundation’s brand identity is centred around the idea of the ‘ripple effect’—where even small acts of generosity can create far-reaching impacts across our communities.