Description:

The Wholesome Market brand identity revolutionised the eco-health sector by addressing pandemic-induced consumer challenges with curated, affordable products. Branded as ‘The Wholesome Movement’, it merged health and sustainability through an organised, curated, and distilled visual identity.

Using a modular grid and deep-etched imagery, it conveyed a clean yet playful brand expression. The Gooper typeface logo and brand-led product shoot reinforced its warm, inviting ethos. The digital platform, designed for members and non-members alike, streamlined user experiences from wireframes to final design. Partnering with Copywriter Cat Wall ensured a compelling tone that educates without dullness, rallying consumers to make impactful choices. Wholesome stands as a beacon of integrity in a landscape rife with greenwashing, championing affordability and ethical consumerism amidst global challenges.