Graphic

Universal Favourite 35 When

2024 Small Brand Identity
Credits
  • Pou Auaha / Creative Director
    Ali Ozden
  • Ringatoi Matua / Design Director
    Mike Kirkpatrick
  • Kaituhi Matua / Copywriter Lead
    Amy Scott
  • Ngā Kaimahi / Team Members
    Joy Li, Designer, Dari Israelstam, Executive Creative Director, Laura Brown, Account Director
  • Kaitautoko / Contributors
    Benito Martin, Photographer, Chloe Wilson, Stylist, VMLY&R, Research
  • Client
    When
Judge's comments:

When curious colours combine and the category needs to be redefined. Expressing a strong sensitivity to the subject matter to show the emotion and empathy for the user. Elevating the product with beautifully crafted executions across a depth of different touchpoints.

Description:

WHEN Fertility pioneers Australia’s first at-home egg count testing, blending medical credibility with empathetic storytelling to revolutionise fertility care. Our versatile brand identity scales across digital and retail, humanising the experience with intimate photography and custom icons. We've reduced stigma and empowered individuals with accessible, proactive solutions, setting new standards in fertility health.