Description:

Saintly is on a mission to lead the world to a cleaner future – from behind. The brand reimagines the personal hygiene starting with a cleansing foam dispenser that serves as a flushable wipe upgrade.

The creative strategy took inspiration from the phrase “cleanliness is next to godliness”, imagining a brand world where divine freshness meets Renaissance grandeur. At the heart of this reimagining was the concept of ‘Heavenly Fresh’ — a guiding brand idea that positions cleanliness not just as a feeling, but as a higher state of being.

From strategy and naming to visual identity, packaging, and web design, we reimagined every detail of the brand, ensuring Saintly’s launch was nothing short of heavenly.