Description:

Problem: Monkey Baa’s brand wasn’t doing justice to the fun and creativity at the core of who they are. They needed a brand that would not only express their strategy to empower young people to navigate and shape their lives through inspirational theatre, but also encapsulate the storytelling that oozes throughout their offering.

Solution: Many Monkey Baa shows take inspiration from familiar Australian children’s literature and characters. We drew upon the hand-made and playful aesthetic of these classic stories to build a rich visual system that reflects the unlimited imagination evoked by a Monkey Baa experience and brings literature to life in the same way their shows do.

Outcome: The new brand reflects the unique experience of live theatre, and has already led to a huge uplift in investment and bolstered audience numbers as never before.