Graphic
Universal Favourite 28 Dimple Contacts
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Pou Auaha / Creative Director
Dari Israelstam
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Ringatoi Matua / Design Director
Meghan Armstrong
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Ngā Kaimahi / Team Member
Kristen Walsh -
Kaitautoko / Contributors
Cat Wall, Imogen Dewey, Benito Martin, Jessica Johnson, Lynden Foss, Jonathan May -
Client
Dimple Contacts
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/08/e3/ta/xv/DimpleBest01-0-1172-0-826.jpg?k=905f2b07f8)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/17/4c/a7/wt/DimpleBest02-0-1172-0-826.jpg?k=fa6c09fb20)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/l5/y9/n8/3z/DimpleBest03-0-1172-0-826.jpg?k=6020a35aae)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/1m/jg/lx/4q/DimpleBest04-0-1172-0-826.jpg?k=6c36f3e83c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/l7/s4/tz/q3/DimpleBest05-0-1172-0-826.jpg?k=fc89e50a02)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ge/mb/oy/vu/DimpleBest06-0-1172-0-826.jpg?k=ebeb040c5c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/gy/jh/u6/o7/DimpleBest07-0-1172-0-826.jpg?k=7fbfa0259e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/70/ut/ci/6l/DimpleBest08-0-1172-0-826.jpg?k=f9456f939e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/3b/jq/k3/fp/DimpleBest09-0-1172-0-826.jpg?k=2475c8a625)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/re/sa/td/he/DimpleBest10-0-1172-0-826.jpg?k=3083d54d15)
Judge's comments:
Another category changer, making something which is an everyday product into a real playful experience whilst still solving a functional problem. Most brands try or speak of becoming ‘lifestyle brands’ and most are disingenuous. But dimple is a pharmaceutical product that has genuinely transformed itself into a lifestyle brand, which is a really, really hard thing to do but dimple has done it successfully.