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Universal Favourite 16 Dimple Contacts

Small Brand Identity 2019 Credits
  • Creative Director
    Dari Israelstam
  • Design Director
    Meghan Armstrong
  • Team Member
    Kristen Walsh
  • Contributors
    Cat Wall, Imogen Dewey, Benito Martin, Jessica Johnson, Lynden Foss, Jonathan May
  • Client
    Dimple Contacts
Judge's comments:

Another category changer, making something which is an everyday product into a real playful experience whilst still solving a functional problem. Most brands try or speak of becoming ‘lifestyle brands’ and most are disingenuous. But dimple is a pharmaceutical product that has genuinely transformed itself into a lifestyle brand, which is a really, really hard thing to do but dimple has done it successfully.