Universal Favourite 28 Dimple Contacts

  • Pou Auaha / Creative Director
    Dari Israelstam
  • Ringatoi Matua / Design Director
    Meghan Armstrong
  • Ngā Kaimahi / Team Member
    Kristen Walsh
  • Kaitautoko / Contributors
    Cat Wall, Imogen Dewey, Benito Martin, Jessica Johnson, Lynden Foss, Jonathan May
  • Client
    Dimple Contacts
Judge's comments:

Another category changer, making something which is an everyday product into a real playful experience whilst still solving a functional problem. Most brands try or speak of becoming ‘lifestyle brands’ and most are disingenuous. But dimple is a pharmaceutical product that has genuinely transformed itself into a lifestyle brand, which is a really, really hard thing to do but dimple has done it successfully.