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Universal Favourite 16 Dimple Contacts
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Creative Director
Dari Israelstam -
Design Director
Meghan Armstrong
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Team Member
Kristen Walsh -
Contributors
Cat Wall, Imogen Dewey, Benito Martin, Jessica Johnson, Lynden Foss, Jonathan May Client
Dimple Contacts










Judge's comments:
Another category changer, making something which is an everyday product into a real playful experience whilst still solving a functional problem. Most brands try or speak of becoming ‘lifestyle brands’ and most are disingenuous. But dimple is a pharmaceutical product that has genuinely transformed itself into a lifestyle brand, which is a really, really hard thing to do but dimple has done it successfully.