Universal Favourite 16 Dimple Contacts
Creative DirectorDari Israelstam
Design DirectorMeghan Armstrong
Team MemberKristen Walsh
ContributorsCat Wall, Imogen Dewey, Benito Martin, Jessica Johnson, Lynden Foss, Jonathan May
Another category changer, making something which is an everyday product into a real playful experience whilst still solving a functional problem. Most brands try or speak of becoming ‘lifestyle brands’ and most are disingenuous. But dimple is a pharmaceutical product that has genuinely transformed itself into a lifestyle brand, which is a really, really hard thing to do but dimple has done it successfully.