Description:

Taking inspiration from the cornershops of yesteryear, the typography and graphic elements have a sign-painted styling to them. Lettering is imperfect and 'janky', with a pair of loveable mascots used to communicate the 'best friends with premium spirits' message. The ghost (the spirit) and the bottle are best friends, with each touchpoint used to tell this story.

In application the objects are over-laid and out of registration, printed in a palette of dusty colours. The identity feels nostalgic and familiar, appealing to those who were wandering to the deli in the last century and Pinterest worthy for those that were born this side of the year 2000.