Description:

Halter™ is known for their innovative and industry leading smart collar and app that enables farmers to ‘virtually’ fence their farm and ‘move’ their herds around the farm from paddock to paddock at the touch of a button - reducing the need for time and labour.

Halter shifted their strategy toward enabling better utlilisation of data collected on-farm to enable both dairy and now beef farmers to better balance their on-farm decisions relating to herd rotation, animal, feed and grass cover management.

This shift was reliant on shifting Halter’s brand, value proposition and product design in market from a virtual fencing technology to an essential farm productivity tool that proactively helped farmers optimise their pastures and increase their yield with less effort.

By focusing on pasture productivity, Halter has provided farmers with a new tool to manage their farms more efficiently whilst promoting environmental stewardship and sustainable farming practices. The new brand identity has successfully amplified this commitment.

The positive reception from both existing and new customers reinforces the success of this brand transformation project - positioning Halter as an essential on-farm tool and a champion of sustainable farming practices.