Description:

Experient
Two businesses united under one banner.

Founded on the idea of pushing the boundaries for the beautification of spaces and places, industry-leading signmakers Scaffad & bespoke signage specialists Spike are Australia’s experts in format, finishes and fabrication.

Both established and trusted businesses in their own right, they needed a name and group-level brand to unite their offer. A new vision that would make clear the unique partnership and broad capabilities that existed between them – and provide the platform for their future growth as a collective.

The brief called for a revision of their brand architecture, the development of a new group name, brand strategy articulation and a new visual identities to tie them all together.

We named the brand, Experient – meaning ‘to have experience’. A name that aligned with their decades of specialised knowledge and the idea that they create memorable places for people to experience. And with an ambition to position themselves as not just signmakers, but creative partners and trusted advisors, we distilled their essence into one aspirational, brand-defining line: “Ideas. Innovated for impact.”

The brand language and Experient logo was inpired by the idea of 'flying the flag' as Australia's leaders in signage-related services coming together under one banner. A series of graphic flags that symbolised their wide network of expertise, collective strength and unrivalled reach throughout Australia.

The flag graphics also serve as bold, photographic frames to showcase their striking work. Bringing colour and vibrancy to the brand whilst helping to maintaining a predominantly monochromatic palette.

Both the original Scaffad and Spike brands were also reviewed and redesigned in line with the overall group brand, creating a stronger visual connection between two talented arms of the Experient Group.

As part of the identity rollout, we developed; stationery, vehicle wraps, social and digital assets, uniforms and presentation decks. As well as the production of a large-format quarterly broadsheet, Experient Quarterly, designed to showcase recent work and industry insights.

The new Experient brand successfully brings together two trusted names in Australian signage under the one umbrella. Allowing them to fly the flag for future-shaping environments for years to come.