Description:

Build burst onto the construction scene with a bold personality and a cheeky, unapologetic voice, backed by a lively social media presence that quickly turned heads.
Two years on, with a solid track record behind them, Build needed their brand to reflect their evolution. The challenge was to retain their edge and attitude while repositioning them as confident, capable professionals at the top of their game.

The Build brand is anchored in simplicity, energy, and quality. At its core is a bold, geometric wordmark housed in a solid block, symbolising strength, structure, and a dependable foundation. It’s a logo that speaks to the fundamentals of construction, done right. Motion brings dynamism and character to the brand, reflecting the energy and momentum that Build brings to every project.
Their black and white palette was retained for clarity and contrast. A bold pop of mint green punctuates the identity, injecting energy and modernity, disrupting the conventions of the construction world, whilst remaining grounded and purposeful alongside warm sand tones that add balance and refinement.

Build’s tone of voice is clear, direct, confident, and cut with just enough wit to keep things sharp – no fluff, no filler, just clarity with character.

Imagery focuses on the tools of the trade—simple, honest, and real. Through photography, these were elevated to become artefacts of wonder. Through dramatic lighting and precise macro photography, even a hammer or drill bit becomes a thing of beauty, a symbol of craft and precision. Subtle gel lighting introduces a pop of the brand green to the highlights, making them more unique and captivating. The tools were intentionally shot straight on to draw the audience in, putting all the emphasis on their individual charm and elegance.

The overall result is a bold, design-led identity that redefines what a construction brand can be: sharp, self-assured, and always building better.