Graphic

Seven 25 The Press Club

Finalist
2022 Small Brand Identity
Credits
  • Pou Auaha / Creative Director
    Gideon Keith
  • Ringatoi Matua / Design Director
    James Powell
  • Ngā Kaimahi / Team Members
    James Powell, Carly Johnson
  • Kaitautoko / Contributor
    Rebekah Hasloch
  • Client
    CPG Hotels
Description:

New bar and eatery The Press Club, is a premium local destination dining experience, housed in the historic Wains Hotel building of Dunedin (now boutique hotel Fable Dunedin).

In a nod to Dunedin's literary past, The Press Club logo features a letterpress motif, and graphic treatments of Thomas Bracken's poetry emblazoned on signage and menus. A simple, legacy-driven brand, and the perfect fit for a bar and eatery situated in a hotel that once hosted Dunedin's literary elite, and a real press club too.