Seven 36 Hinterland

Finalist
Credits
  • Pou Auaha / Creative Director
    Gideon Keith
  • Pou Rautaki / Strategic Lead
    Rebekah Hasloch
  • Ringatoi Matua / Design Director
    James Powell
  • Ngā Kaimahi / Team Member
    James Powell
  • Kaitautoko / Contributor
    Brendan Foster
  • Client
    Hinterland
Description:

Hinterland offers specialised financial services for filmmakers, combining deep sector knowledge with a creative sensibility. The brand identity draws on the idea of seeing beyond, creating a world split between the known and the unseen, revealed through a cinemascope-inspired window. Two custom wordmarks represent this duality: a clean sans serif for the surface, and a characterful serif beneath. The website echoes cinematic themes through cursor tracking and layered visual effects. Business cards break convention with bold orange stock and high-gloss texture. Confident yet creative, the identity bridges conservative finance with the imagination of film, speaking directly to a visionary audience.