Graphic
Seven 36 Hinterland
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Pou Auaha / Creative Director
Gideon Keith -
Pou Rautaki / Strategic Lead
Rebekah Hasloch
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Ringatoi Matua / Design Director
James Powell
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Ngā Kaimahi / Team Member
James Powell -
Kaitautoko / Contributor
Brendan Foster -
Client
Hinterland










Description:
Hinterland offers specialised financial services for filmmakers, combining deep sector knowledge with a creative sensibility. The brand identity draws on the idea of seeing beyond, creating a world split between the known and the unseen, revealed through a cinemascope-inspired window. Two custom wordmarks represent this duality: a clean sans serif for the surface, and a characterful serif beneath. The website echoes cinematic themes through cursor tracking and layered visual effects. Business cards break convention with bold orange stock and high-gloss texture. Confident yet creative, the identity bridges conservative finance with the imagination of film, speaking directly to a visionary audience.