Seachange 76 We Compost — Feed the worms

  • Pou Auaha / Creative Directors
    Amanda Gaskin, Tim Donaldson
  • Kaitautoko / Contributors
    Dexter Edwards, Cam Smith
  • Client
    We Compost
Judge's comments:

Again breaking the norms of the category using playfulness and fun to teach people about recycling and composting. Refreshing to see an injection of personality in design, (and just the right amount) and the confidence and bold efficiency of an identity that is dependent on only a few elements but done so well, so simple but so brilliantly executed.