Seachange 76 Supertrash — Turning trash around

  • Pou Auaha / Creative Directors
    Tim Donaldson, Amanda Gaskin
  • Kaitautoko / Contributors
    Dean Foster, Stephen Wells
  • Client
Judge's comments:

We are Supertrash, a small, family-run collection service with a big purpose; to help reduce our planet’s landfill through circular solutions. This statement says it all and a lot of companies say they want to be brave, different and standout but Supertrash actually mean it and have done it! This is such a great example of a brave client and a brave design team taking a simple idea and truly changing the game in a tough category that really hasn’t changed over 50years or more. Creating a brand that is this clever, different and simple is really hard. The term “less is more” is delivered here in more ways than one, a refreshing antidote to a world of complexity, overindulgence and waste. Absolutely brilliant!