Description:

Let’s face it, the world doesn’t need another self-important non-alcoholic drink. So among the ‘braincare beverages’ and alcohol alternatives out there promising to transform your life, there’s a brand new contender on the block: ROLUS—a sparkling drink made to hydrate without all the other nonsense.

It’s refreshing enough to enjoy after yoga, over a long brunch, or partying on a boat.You can even mix it with your spirit of choice—because it’s made to be an alcohol alternative, but who said it had to be all or nothing?

In a world full of soft gradients, hyper-bravado and pseudo-science. ROLUS is bold, self-assured, and no-nonsense. It doesn’t over complicate. And it doesn’t overthink.

It combines a pared-back colour palette, a confident and unadorned graphic system, and a bold use of typography to help set the brand apart.

The emphasis the brand has on capturing moments in time helps show ROLUS’ ability to go where you go, from day to night.

And ROLUS, like the people who drink it, is never still. So you’ll always see a brand that itself is in motion—to feel immediate, authentic and direct.