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Principals 20 Venerdi

Finalist
Small Brand Identity 2021 Credits
  • Creative Director
    Jodine Bell
  • Design Director
    Stephen Kane
  • Team Members
    Jo Hanson, Stephen Kane, Nick Sampson
  • Contributors
    James Stewart, Caitlin Weare, Kate Phillips
  • Client
    Venerdi
Description:

Food to awaken life

Generational family business Venerdi has earned its place as one of New Zealand’s go-to brands for Organic, Gluten Free, Dairy Free and Paleo bread products.

Instead of targeting only those with dietary requirements, their mission is to develop and locally produce great products that everyone can, and wants to, enjoy. In the words of CEO, Tim Grainger:

“We’re here to sell products for what they are, not what they aren’t!”

Together we determined what lies at the heart of ‘what they really are’ – reaching the rallying call (and tag-line)

‘Food to Awaken Life’.

From there, we developed an identity that is so full of life it abounds with energy and optimism.

In this bready-for-anything family focussed range, a bright colour palette and quirky hand-drawings illustrate the ‘anything is possible’ culture of innovation at Venerdi.

This playful energy even extends to the simplest of applications where lively typographic headlines dance alongside Venerdi ‘V’ pattern — which, in case you were wondering… are the result of a fun afternoon of printmaking using real Venerdi bread for stamps!