Description:

Dársy is here to make a move, not a scene. To encourage routine, not enforce it.

Sparked by their skin's unimpressed reaction to a move from balmy Brisbane to four-seasons-in-one-day Melbourne, the creators of Dársy found relief in a single ingredient—Sweet Almond Oil. However, of the slew of competing brands on shelves, none heroed this ingredient as a carrier. Enter; the Sweet Facial Oil and Sweet Figure Oil.

The beauty industry has become growingly complex and tricky to navigate, and if we were going to fit into the bathroom vanities and beauty bags of those overwhelmed by self-care rituals, as well as seasoned skincare users, we had to keep the product offering and instructions simple; FOR YOUR FACE & FOR YOUR BODY. But Dársy doesn’t hate, they collaborate—made to work in harmony with whatever else you’re using, whether that’s a little or a lot. That’s ‘Collaborative Skincare’.

Typically an asterisk indicates a search through the fine print—the dirty, dark secrets. By making the asterisk a hero element of the brand, we eliminate the skepticism. In fact, everything about Dársy is bigger and better—just look at the ingredients list. With our audience declaring their boredom of the greenwashing in the beauty industry, we chose not to gravitate towards the same old buzz-words. ‘All Thriller, No Filler’ is our way of saying “we’re all natural, baby” and pokes fun at the crappy filler oils found lurking in most competing products. Inside out, the bottles for Sweet Figure and Sweet Facial only have what you 100% want and need. We put all the boring bits on the external, oil proof packaging assets so the bottles can look their best in a bathroom #shelfie. Alongside the asterisk, the unfair reputation that 2000’s anti-acne commercials gave to oily skin, inspired further embellishment of our ‘un-custom’ bottles. Laser-cut acrylic tags serve as not only an ode to our skin (ILY = I Love You), but our not-so-small asterisk replaces the counter of the ‘O’ in OILY to reclaim its reputation and declare our love for oily skin—poking fun at the fact that it was once, a dirty word.

Since their launch Frankie Magazine, Glamour UK, British Vogue and Vanity Fair have all lended a hand (face and body too) in spreading the Dársy love. And this is just step 1.