MASS 8 Signal to Noise

Finalist
Credits
  • Pou Auaha / Creative Director
    Tim Kotsiakos
  • Ringatoi Matua / Design Director
    Ben Beagley
  • Ngā Kaimahi / Team Member
    Nicki Wright
  • Client
    National Communication Museum
Description:

'Signal to Noise' is a bold exhibition that repositions noise, not as interference, but as a generative force within art, technology, and communication. Curated by the National Communication Museum, the show reframes glitches, breakdowns, and signal disruptions as sites of creativity, resistance, and innovation. In a world obsessed with clarity and control, it celebrates complexity, ambiguity, and the unexpected.

Bringing together international artists across sound, video, installation, and digital media, the exhibition explores how noise—whether sonic, visual, or algorithmic—can challenge dominant narratives, expose systemic flaws, and open space for new expression. It questions the cultural bias toward order, suggesting instead that distortion and failure are not breakdowns of meaning, but beginnings of it.

The identity system mirrors these ideas. Rather than a fixed logo, the design team created a generative, ever-evolving mark composed of thousands of animated nodes. Built using d3.js, a tool traditionally used for data visualisation, the mark responds to invisible forces of attraction and repulsion, shifting constantly between coherence and chaos. It’s a living expression of the exhibition’s core tension: the interplay between noise and meaning.

'Signal to Noise' not only broke aesthetic and technological ground — it also sparked deep engagement with the cultural politics of disruption. It invited audiences to reimagine what we consider failure, distortion, or error — and to see in those moments a vital opportunity for questioning, for resistance, and for new possibilities.