Description:

A Place with a Story Worth Telling

Dandenong Works sits on a site with a proud industrial history. Once home to the 1950s International Harvester factory, the location has played an important role in Melbourne’s manufacturing story. However, like many industrial sites, it risked being marketed as just square meters and access points, stripped of its character and relevance.

As the site prepared for a new future as a high-end logistics and warehousing precinct, we saw an opportunity to do more than simply rebrand it. This was a chance to restore its identity, honour its past and make it a place people genuinely want to be part of.

Bringing the Past to Life

We started by looking back. The proud industrial legacy of the site, and the generations who worked there, became the foundation for everything we created. The name Dandenong Works is inspired by the original factory name from the 1950s, reconnecting the place to its history.

The design draws from International Harvester's original brand and the site's mechanical details. The roller doors, industrial presses, and engineering simplicity all helped guide the look and feel. We took those elements and gave them a modern, approachable edge. The result is a brand that feels proud, authentic and human.

More Than Just Another Warehouse

Dandenong Works is more than just a name or a logo. It’s a brand that restores pride and meaning to an industrial site that could easily have been overlooked. It signals to potential tenants that this is a place with real character, and to future employees that it’s somewhere they can be proud to work.

In a sector where many spaces feel generic and transactional, Dandenong Works shows what’s possible when history, design, and community come together. It’s already helping shift perceptions of what industrial precincts can represent; places with not just function, but heart.