Description:

Valtari is a building and construction contractor working on iconic, one-of-a-kind projects in the education, commercial and hospitality sectors. Owners Mitch Hill and Luke Pruyn made clear their belief that construction culture needs to change. The industry has become price-obsessed rather than outcomes-driven, and a race to the bottom can often lead to cut corners and soulless spaces. Rather than disrupting and picking fights with other players, Valtari wanted their brand to signify the changing of the guard, and represent their considered building approach.

“Valtari” is an Icelandic word representing slow but inevitable change, which rang true for Mitch and Luke’s considered philosophy. That became our inspiration for the project. We were inspired by the shapes of the Arctic Circle’s glaciers, representing the ‘gradual, yet inevitable’ concept of change — through exponential linework used in the ‘V’ logo icon, grids and visual layouts. These are paired with a refined approach to typography and colour and photography that is less about showing the glamour of the finished product and more about capturing building details and the craftspeople’s hard work.