Ira 17 Tū Mai Identity

  • Pou Auaha / Creative Director
    Johnson Mckay
  • Ringatoi Matua / Design Director
    Tim Hansen
  • Ngā Kaimahi / Team Members
    Siobhon Joe, Storm Smith, Jason Fantonial, Malachi McKay, Adeline Chua
  • Client
    Auckland Tourism, Events & Economic Development
Judge's comments:

An identity that has a unique simplicity and is appropriately done. An amazing layering of meaning and a clever use of symbolism.