Graphic
Ira 17 Tū Mai Identity
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Pou Auaha / Creative Director
Johnson Mckay
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Ringatoi Matua / Design Director
Tim Hansen
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Ngā Kaimahi / Team Members
Siobhon Joe, Storm Smith, Jason Fantonial, Malachi McKay, Adeline Chua -
Client
Auckland Tourism, Events & Economic Development
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ck/hr/6h/y6/ATEED-TuMai-BestAwards-Blackversion-1-0-1172-0-826.jpg?k=3f3e768817)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/2k/2b/lt/4g/ATEED-TuMai-BestAwards-Blackversion-2-0-1172-0-826.jpg?k=c713254785)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/7p/uc/up/e7/ATEED-TuMai-BestAwards-Blackversion-3-0-1172-0-826.jpg?k=784a357c4b)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ai/2u/zm/zq/ATEED-TuMai-BestAwards-Greenversion-0-1172-0-826.jpg?k=4f04b0d121)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/7a/9n/30/xu/ATEED-TuMai-BestAwards-Blackversion-5-0-1172-0-826.jpg?k=97a3e367eb)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/hu/vo/q6/g3/ATEED-TuMai-BestAwards-Blackversion-7-0-1172-0-826.jpg?k=aeae37587a)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/gp/21/gs/zv/ATEED-TuMai-BestAwards-Blackversion-6-0-1172-0-826.jpg?k=798af2a027)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/6f/cy/5s/nu/ATEED-TuMai-BestAwards-Blackversion-8-0-1172-0-826.jpg?k=d0611b2ce0)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/i1/i2/s9/7b/ATEED-TuMai-BestAwards-Blackversion-9-0-1172-0-826.jpg?k=0b8a560ce5)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/s7/41/x2/1m/ATEED-TuMai-BestAwards-Blackversion-10-0-1172-0-826.jpg?k=1fd282f31f)
Judge's comments:
An identity that has a unique simplicity and is appropriately done. An amazing layering of meaning and a clever use of symbolism.