Graphic

Here 3 Here

Finalist
Small Brand Identity 2021 Credits
  • Creative Directors
    Simon Farrell-Green, Sarah Gladwell
  • Team Members
    Hannah Kidd, Jo Bates, Rochelle Rodrigues
  • Contributors
    Journey, Harry Burt, Goodwork
  • Client
    SFG Media
Description:

We started a magazine in a pandemic lockdown, after most of the titles in the category closed. We felt the loss of these brands, and our jobs, keenly.

Then we sensed an opportunity to do it better.

The magazine is about New Zealand architecture – specifically, its houses. It’s about what it’s like to live here, in Aotearoa, at the bottom of the world. It’s optimistic and thoughtful: we eschew the disposable and trend-driven in favour of design-driven solutions that last.

The first issue of the magazine was designed and produced during the last weeks of lockdown and in the early days of level 2 last year; the magazine was released on June 22 a few weeks after the country emerged blinking into the daylight, working out what this strange new post-Covid landscape looked like.

Our subscription-based website at thisishere.nz launched on June 28 2021, almost exactly a year after the launch of the magazine. (The irony of launching a print magazine quickly and a digital one slowly is not lost on us.)