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Garbett 15 The Practical Man Identity

2016 Small Brand Identity
Credits
  • Pou Auaha / Creative Directors
    Paul Garbett, Paul Garbett
  • Ringatoi Matua / Design Directors
    Danielle de Andrade, Danielle de Andrade
  • Kaitautoko / Contributors
    Sons & Co., Christopher Ireland
  • Client
    The Practical Man
Judge's comments:

An unexpected and intriguing identity for a sportswear retail store. This is fashion sportswear for sure.