For The People 38 Story Espresso
Creative DirectorJason Little
Design DirectorOlivia King
Team MembersPete Conforto, Daniel St. Vincent, Mat Groom, Ilana Bodenstein, Kinal Ladha, Chris van Niekerk
Story is a new specialist coffee shop based in Lane Cove, Sydney. Without a brand, only a name, and a firm belief that a coffee shop should be a welcoming space, a new identity was created around the themes of story and storytelling. The cafe became a convergence point, where people came together, and stories start, pivot and end. Using the space as a blank page, from coffee cups, to t-shirt labels, to the undersides of benches, stories engaged and entertained the customer, making them feel part of ongoing storylines. A friendly little monster mark oversees the stories as they unfold.