For The People 38 Humphreys Real Estate

Small Brand Identity 2021 Credits
  • Creative Director
    Jason Little
  • Team Members
    Olivia King, Kimberly Luo, Daniel St. Vincent, Atsaya Gabiryalpillai, Peter Conforto
  • Client
    Humphreys Real Estate

After 25+ years in the commercial real estate business, Ben Humphreys felt it was time to branch out and start his own agency. Tired of the same old real estate shtick and cliches, Ben sought an identity that expressed his local knowledge and experience, and stood out amongst an endless clutter of dull real estate signs and speak.

The new identity is inspired (and shaped) by the surrounding neighbourhood. A flexible ‘H’ logo shifts and changes according to the layout of the streets; the visual identity is clean and sophisticated, promoting a modern Launceston; the language is hyper-local, plays with real estate patois, yet is broad and interchangeable — so it can be easily used in-house.