Description:

Brand and packaging design for one of the UK’s most popular ranges of CBD and wellness products.

Puresport was created to be the world's first range of natural products certified for drug tested athletes. Founder and ex-professional rugby union player Grayson Hart’s vision was to use the brand to introduce the wider world to the power of innovative, science-backed and truly effective natural products.

Puresport’s new brand identity looks to capture the essence of the brand’s sporting roots while offering a flexibility in usage, enabling the brand to speak in terms of health and wellness as well as performance.