Field of Play 19 Nakatomi

Finalist
Credits
  • Pou Auaha / Creative Director
    Elliot Stansfield
  • Ngā Kaimahi / Team Members
    Ben Bray, Andy Timms
  • Kaitautoko / Contributors
    Kirsty Dawn, Matthew Nicoll
  • Client
    Nakatomi
Description:

A kinetic visual identity and bespoke typeface for one of Australia’s leading technology innovation companies.

Nakatomi houses a large team of specialists and innovators whose skill sets span four different areas of expertise: Strategy, Product Development, Game Development & Experience Design. Nakatomi are capable of real change; from designing and fabricating ground-breaking new products, improving healthcare through technology, to creating unforgettable experiences for charitable causes.

The new Nakatomi identity is a distinctly digital-first brand projecting a cinematic and dynamic feel through perpetual motion. The graphic expression of linework speaks to the fluid nature of a project’s timeline; from concept, through development to its resolution.