Description:

Designing a very special luxury escape in the heart of the beautiful Coromandel.

With a new beach side property tucked away in The Pines at Matarangi and a limited number of luxury accommodation options the challenge was set to develop a new luxury dwelling concept.

The exploration of a new luxury accommodation concept came with some key objectives. Namely to develop the naming, brand story, visual identity and guest experience to align to the nature of the property and the exclusive enclave in which it’s located - The Pines at Matarangi.

Using the architecture and interior design as key influences the team were able to develop a powerful word mark and visual language. With the visual identity in place a series of guest experience moments were developed. From the Paina summer edition magazine which celebrates local artists, restaurants and artisans to the thoughtful welcome pack and gifts laid out for guests upon arrival. From the cheeseboard, napkins and coasters to the specially commissioned Paina Lodge artwork - every aspect of the experience has been carefully considered.

And to support the experience we developed a powerfully emotive brand story. The story was then brought to life through a brand film shot on location at Matarangi alongside a photography shoot.

With the experience complete it’s a pleasure to see Paina Lodge being enjoyed by the owners friends and family.

The Paina Lodge brand story
Paina Lodge is a luxury escape in the heart of the beautiful Coromandel. Nestled beside Matarangi Beach, the lodge is typically only available for a few weeks per year.

Set in a beachside pine forest for added privacy, you’re just a couple of minutes walk away from 4km of golden sands and surf, and lots of activities from golf and cycling, to nature trails, surfing and kite surfing.

Or, if a simple escape to solitude is what you need, you’ve found your destination. Either way, you’ll love the little luxuries and delightful surprises we provide. Discover what makes Paina Lodge so special – and unforgettable.

“We’re blown away with the incredible work the team have put into our very special property in our little slice of paradise in the Coromandel. The attention to detail and the little touches throughout the lodge are incredible. From the towels and robes to even things like coat hangers and a summer guest magazine - it’s been an amazing journey and we’re thrilled to have the lodge set up for our friends and family to enjoy.”
— Owner, Paina Lodge