Date Of Birth ROCC

  • Pou Auaha / Creative Director
    John Mastro
  • Ringatoi Matua / Design Directors
    Bianca Nardo, Michael Nguyen
  • Ngā Kaimahi / Team Members
    Teagan Garcia, Ollie Mann
  • Client
    ROCC Naturals

Meet your new main squeeze, ROCC — the toothpaste that thinks about footprints almost as much as teeth. ROCC is unique from other boring natural toothpastes out there in the market, we were done seeing the same "natural" recycled look on other brands, and created a visual identity that looked both nostalgic and brand new at the same time. Making something you would love to have sit proudly on your sink, not in your drawer.