AKIN 30 SENZA EthnoBotanicals
Creative DirectorsTana Mitchell, Emma Kaniuk
Team MemberSienna Mark-Brown
BRIEF: INDUCE A STATE OF WELLBEING
Senza is a cannabis-inspired EthnoBotanical sparkling water, the first of its kind, a genre-defining concept. Infused with organic, adaptogenic, plant-derived terpenes designed to induce a state of wellbeing. Senza is one of the first products in the emerging field known as cannabimimetics (good luck saying it). Through harnessing convergent evolution, Senza gives you the benefits of cannabis without the cannabinoids.
Senza is an artisanal product made with aroha and a deep reverence for the plants and water that go into each bottle. Lovingly created and handcrafted by a group of friends — a Botanist, a Wellness Guru, a Doctor and an Astrophysicist — who’ve combined their knowledge and expertise, to discover new ways of enhancing well-being.
CREATIVE RESPONSE: CHASING THE RAINBOW
From a contemporary spiritual perspective, Senza has been created to channel a higher state of consciousness, and has been brought into this world with the intention of healing. Respecting this knowledge and spirituality was key for this project, to create something truthful and unique to them, that also talked to a wider audience.
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.