Description:

We’re proud of the culture we’ve developed at ZURU, where we work hard to push the boundaries of what’s possible, but always live by our values and find the fun in all that we do. Life at ZURU offers a peek behind the curtain, so to speak, to meet the people responsible for the brands you know and love. With a global footprint spanning 17 cities, and over 5,000 team members, this is an opportunity to explore life at ZURU as we know it.

Life at ZURU showcases exclusive behind-the-scenes content from our three ZURU ventures: Toys, Edge and Tech, while also tapping into the expertise of our world-class talent. It is a chance to highlight the boundary-breaking work we do, while also serving as a platform to inspire and recruit up-and-coming talent.

At ZURU, we're all united in our core belief and purpose to reimagine tomorrow—the products we use, the way we play, and the places we call home. When designing the Life at ZURU content, we wanted to hero the culture and people that make ZURU so special. Starting with the ZURU Group core brand colours of black, red and grey, a vivid palette of neons was then added to really emphasise the vibrant, modern culture that is embedded within the company.

The typography choices are a pairing of Neue Haas Grotesk—selected for its understated timeless design—matched with Tusker Grotesque, which displays the bold and fearless personality of Life at ZURU.

Our resident Z-Bots feature across our social platforms, with each representing elements of our ZURU DNA, the culture and values that are so important to us here at ZURU. The Z-Bots are constructed using key elements from products and brands belonging to each of the ZURU Group divisions, showing the unity within the company.

The end result is a dynamic visual voice, which celebrates ZURU as a diverse, energetic and world-leading company.

"We're about creating a world class culture... with truly great people doing really great things." —ZURU co-founder Nick Mowbray