WOODS Agency 22 WOODS Agency Client Christmas Gift

Finalist
Credits
  • Pou Auaha / Creative Director
    Phil Harris
  • Ringatoi Matua / Design Director
    Sara Keranen-Gramner
  • Ngā Kaimahi / Team Members
    Stephen Finnegan, Danelle Bourgeois, Jenny Ford
  • Kaitautoko / Contributors
    Jules Harvey, Kale Print
Description:

As we were launching a brand refresh around Christmas, we decided to go with something a bit different for our client gift – a summer cocktail that reminds us the real magic happens when we work together.

Our new identity is all about fluidity and movement. This cocktail mix reflects our mission to be a disruptive force and catalyst for change. That’s why we’ve used butterfly pea flower, a colour changing ingredient that will change from blue to purple when added to a drink.

There’s salted pear and cardamom in one potion and butterfly pea flower tea in the other tube – when mixed with soda water or tonic they taste a bit like a refreshingly purple ginger beer.

Happy New Year.