True Limited True Christmas gift

  • Pou Auaha / Creative Director
    Matt Heays
  • Ringatoi Matua / Design Directors
    Shiv Narandas, Stacey Purdon
  • Kaituhi Matua / Copywriter Leads
    Antony Wilson, Jane Langley, Kara Gouws
  • Ngā Kaimahi / Team Member
    Sydney Fraser
  • Kaitautoko / Contributors
    Neighbour, Thomson Whisky, Think Packaging, Blair McGowan, Mat Bogust

Another year, another Christmas gift for clients and suppliers. But in 2022, the timing of gifting season coincided perfectly with the launch of our new True brand identity.

So we created the AM/PM gift. This custom box (designed in partnership with Think Packaging) contained everything you need for an ideal summer break. On the AM side, a premium cold brew coffee blend - a collaboration with our local coffee shop Neighbour. On the PM side, a wee dram from our friends at Thomson Whisky. 

A pack of 54 playing cards doubled as a bunch of cool games to play at the bach, and a showcase of True's new tone of voice. A playful photoshoot featuring most of the agency showed a glimpse of our after-hours personality.

To round off the sensorial experience, we included a link to two staff-selected playlists - one to get the party started, and one to recover from it.