RUN 14 Kirihimete Wrap

  • Pou Auaha / Creative Directors
    Laura Cibilich, Raymond Otene McKay
  • Pou Taketake / Cultural Lead
    Ariana Stone
  • Kaitautoko / Contributors
    Mike Chapman, Leonie Hayden Kapea, Maria Philp, Olivia Aukafolau
  • Client
    RUN (self promo)

Did you know you can wrap the world nine times with Christmas wrapping paper thrown out each year?

With this in mind we wanted to help our friends and clients be more sustainable this Kirihimete. So we gifted them a 100% cotton re-usable gift wrap, to reduce this impact on Papatūānuku.

Our clients hail from diverse communities so we wanted to create something that reflects the te ao Māori values of kaitiakitanga and manaakitanga. As the wrap is printed on unbleached, 100% cotton cloth it can also be re-used as a teatowel – a universal symbol of acts of service within te ao Māori.

The body of the design features typography forming the word “Wrap”, incorporated into the pun “It’s a wrap” – a wordplay on the end of the year and the object itself.

The base of the handcrafted typography is a contemporary design, crafted to have connotations of a playful candy cane stripe. A classic holiday season red reinforces this.

A Christmas in Aotearoa is like nowhere else on earth, and we hoped to capture the richness of the season, without putting extra strain on our environment. We asked our clients to reuse the wrap to tautoko our environment… again… and again…