Description:

Previously Unavailable (PU) turned 10 this year and threw a party to celebrate the milestone with close clients, partners, family and friends.

What drove this project was wanting the invitation to the party to be less ephemeral and something truly memorable, precious and one-of-a-kind that people couldn’t just buy off the shelf. Something that represented PU’s spirit — both in the craft and execution and importantly in the idea of the invite itself.

The theme for the party was ‘Special Editions’ — everything from the outfits and music to the food were new, special editions: custom, never-made-before cocktails by Black Pineapple and unique, never-eaten-before canapes by Hercules Noble.

The team worked with Tim Melville Gallery to commission a Salome Tanuvasa painting on canvas for the studio, and the opportunity to be able to collaboratively re-create and reproduce the finished artwork as a limited edition print for the invitation.

Tanuvasa’s warm, gestural mark making and vibrant painting style embraces the creative energy and entrepreneurial spirit of PU. A feeling that they want others to soak in as they enter the studio, and a piece other’s can now own themselves and experience in their unique spaces.

PU worked with Logick Printing to craft and produce the invitation. The goal was to emulate the texture of the white and red paint strokes so that the print lived up to the real thing (to carry through the value of the artwork into the print format).

Previously Unavailable have a growing art collection and a commitment to collecting art by artists from, or residing in, Aotearoa.

PU’s affinity for art is something the company wants everyone to experience in the studio — a vibrant, warm and creative space for the team to work within and welcoming for clients and friends who visit the space.