• Pou Auaha / Creative Director
    Kimberley Torrie
  • Ringatoi Matua / Design Director
    Billy Baxter
  • Kaituhi Matua / Copywriter Lead
    Kimberley Torrie
  • Ngā Kaimahi / Team Member
    Lauren Burton
  • Kaitautoko / Contributors
    Andrea James, Larnie Nicolson, Samantha Haehae, Kalpesh Tailor, Elliot Whittleton
  • Client
    Picky Limited

How do you get creatives, designers, producers, marketers and business owners excited about stock images? At Christmas time, when they’re busy, with a teeny tiny budget?

You give them a gift worthy of passing on.

Launched during lockdown 2021, Picky is a local commercial image platform. The growing collection features 60+ photographers from all corners of the country with an emphasis on high quality, authentic stock imagery reflective of Aotearoa New Zealand as it is today.

We wanted to show the creative and business industry just how un-sucky stock images could be. While saying “cheers!” to all of those who’d supported us throughout the year.

So we created a series of Picky Chrissy Cards. Five holiday themed cards featuring Picky stock images so beautifully New Zealandy and so perfectly Picky in personality and style. Ready to be re-gifted.

The supporting postcard encouraged our audience to pass on the Chrissy cards to their loved ones, spreading the Picky brand and proposition even further. Whilst giving them a wee discount code to use for their next Picky purchase.

A social giveaway on our Picky gram saw even more people getting their hands on the Chrissy Cards. We received more DMs than we ever have with requests to buy the cards for their own use. Plus an instant sale for one of the photographs featured on the cards. And a bunch of clients redeeming their codes before year end. Budget well spent we think!