Description:

Picky is a new-ish commercial image platform.

Alongside “Stock” images, Picky creates and photographs “Mocks” – layered, smart object embedded images to showcase design and campaigns in situ, locally. Creating both bespoke images for clients as well as ready-made Mocks available for everyone. All of which are perfect for…a Best Awards entry.

At the heart of our business lies an interesting tension – how do we showcase our high quality mock images without “spoiling” them. Potential overuse of an image through our own self-promotion, or re-sharing our clients use of a Mock, runs the risk of making Picky less attractive to our audience.

With our teeny budgets, our other major challenge is getting Picky in front of our audience (hey there, that’s you!).

So we thought, why not promote ourselves here within a Best Awards entry? A place where Picky is already being used by other agencies and studios as part of their good-looking entries.

So we pose a simple question to everyone looking at this years’ Best Entries – “Is that a Picky image?”

Using the supporting image placements we created a series of typographically led “mini billboards” in our signature design style. Each describing a popular in-situ mockup image found within the entries of Best. The ultimate aim being to get into the minds and eyes of judges, Awards night participants and website scrollers, to question which entry images may or may not be Picky images.

We’re not sure of the results yet. However we hope this low cost media placement has a high impact for targeting our design, agency, production and marketing audience directly. It’s also a rogue way to get around the event sponsorship from our main local competitor, in the most Picky and charming way.