Not Another™ 12 The Agency Games

Finalist
Credits
  • Pou Auaha / Creative Directors
    Mark Townshend, Adrien Taylor
  • Ringatoi Matua / Design Director
    Eddy Davies
  • Ngā Kaimahi / Team Member
    Himanshu Chawla
  • Client
    Not Another™
Description:

At the best of times, the creative industry is fragmented, disjointed, and unnecessarily (we think) competitive or protective of trade secrets — and that’s been especially the case after two years of COVID disruption and isolation.

We thought there was an opportunity to embrace the inherently competitive nature between agencies and get Christchurch’s agencies together for an evening of fun and slightly absurd games. We developed the name, concept, identity and a dedicated microsite for The Agency Games — an evening of games between Ōtautahi’s talented creative agencies.

The idea is to host The Agency Games every year, and to take it nationwide to find the ultimate creative agency in New Zealand.