Description:

Christmas in New Zealand is synonymous with summer and client gifts. So when it was time for us to send our clients a small gesture of thanks, we put ourselves in their shoes. Instead of another uninspiring bottle of bubbles, what we all really wanted was some much needed optimism for a sunny Kiwi summer break.

Our client Christmas gift idea was to celebrate a Summer Remixed, giving clients the power to remix their own summer gifts.

The idea was brought to life with a series of fun, quirky and very Kiwi, illustrations that playfully remixed different Kiwi summer icons and experiences. The finished illustrations paid homage to some of the best things about a New Zealand summer while offering a clash of humour and sophistication (both things Kiwis do well in).

We sent clients a unique code which unlocked our bespoke Summer Remixed digital experience. This gave them access to the full range of themed designs and gifts. Clients could select their two favourite illustrations to go on their two items to enjoy on their break - in doing so, treating themselves to their own remix of summer gifts.